OUTPUT
Three Offerings
Ask each C-suite member what they reference to lead their function. Then consider what an aligned answer would be worth.
OBSERVE · SEVEN BUSINESS DAYS
External Assessment
Understand how the market sees the company, built entirely from the public record — no interviews, no internal access, nothing requested. Contents: a positioning read; the Brand Power Quadrant; the competitive sweep; the Deviation Bar Chart; Adjective Gap Mapping; an appendix of the scored language, verbatim; sources, method, and the boundary of what public evidence can show. This document is an External Assessment.
Fixed fee, credited in full toward what follows.
A hypothetical External Assessment cover, Brand Power Quadrant, Deviation Bar Chart, and Adjective Gap Mapping for a fictional company, Meridian AG — for illustration only.
UNDERSTAND · FOUR TO FIVE WEEKS
Internal Diagnostic
Structured interviews with the CEO and senior leadership team, conducted separately, produce the Executive Intelligence Dossier. It contains an Alignment map of leadership belief; a Chaos Index measuring executive disagreement; the Validated Material, truth sentences verified across every interview; Linguistic Anchors and a Friction Registry marking where shared language breaks down; a Diagnosis of Refine, Reposition or Rebuild; and a Risk Assessment of what the diagnostic surfaced.
Engagement-based, scoped after an initial conversation.
A few examples of how ACP’s unique methodology generates diagnostic data during transcript synthesis, alignment scoring, and narrative drift tracking.
DEFINE · SIX TO EIGHT WEEKS
Organizational Foundation™
Create the written operating reference for the enterprise. Authored from the Validated Material and tested against the competitive landscape. It defines the Positioning, the single defensible claim genuinely held by leadership and unclaimed by competitors; establishes the Founding Insight at the core of the organization’s identity; and sets the Architecture the C-suite leads from. The engagement carries the Internal Diagnostic in full and is not offered without it.
Organizational Foundation applies across strategic decision-making, external communication, brand expression, product and experience direction, and partner and agency alignment.
Engagement-based, scoped after an initial conversation.
A hypothetical Organizational Foundation cover, Positioning statement, Architecture Map, and Founding Insight for a fictional company, Meridian AG — for illustration only.
Each goes further into the organization than the one before it, and each requires access the one before it did not have.